Virtual reality, alongside its little brother – augmented reality, has become a worthwhile topic across the majority of industries. The international VR (Virtual Reality) market anticipates a complete valuation of more than $26 Billion at the end of 2022 in accordance with a study published by Zion Consumer Research. Going further, leading virtual development companies including Singapore’s Swag Soft are positive that its application span across a multitude of spectrums, encompassing a variety of different industries.
In accordance with the latter, “virtual reality development does apply towards many disciplines – such as gaming, marketing, entertainment, education, engineering, fashion, training, art, simulation and a lot more.” – to place it inside their words exactly. VR is an exciting new technology that is being improved by the minute and we’ve already seen some massive hard hitters within the face in the Pokémon GO – the video game which managed to take the entire world by a storm.
It’s obvious that it is a technology which will simply improve, and with 2017 being almost gone, we’ve chose to require a peek behind the curtain and pinpoint several of the top trends in VR development to look ahead to in 2018.
Going Well Beyond Sound and Vision
Up to this moment, the emphasis is put towards the two senses – vision and sound. However, serious progress will be produced in involving our other senses within the inclusion. On the 2017 Tokyo Game Show we saw the VAQSO VR – a scent enabling device with the size of a Snickers bar. It’s claimed to be the “world’s smallest virtual reality scent device” and it may be attached to any VR Headset, no matter its kind. It absolutely was rolled out in the form of a demo and it was combined with VR applications across an array of industries such as travel, gaming, fashion, and whatnot.
In any case, this is only a good example of the entire sensory immersion which would be to follow in 2018. We expect to see massive improvements in connection with this, greatly attribution towards the overall real-time feel brought to you by the VR technology.
It’s no secret that both VR and AR possess a substantial potential of disrupting the complete e-commerce field. V-Commerce does seem like a name that would be utilized to describe it. Consumers should be able to try out clothes, gear as well as a selection of different products before they place their purchase. Precisely what is more, when the technology is developed enough from the implementation of different sensory devices, we could potentially have the capacity to test out smells and flavors too. VR is undoubtedly an element of the future of retail. A lot more 3D experiences could be employed to engage customers and retain their attention.
Advertising taps its way throughout everything with exposure and VR is without a doubt not gonna be an exception. What exactly is more, it might easily be the best way to get in touch with your perfect customer and plant your brand in their mind. VR advertising could easily benefit from the social profile from the user and display relevant advertisements through a simulated or augmented reality. This will probably have a big impact on the overall customer journey. What exactly is more, since VR is very broad and it may be put on almost any industry, the options to promote are virtually unlimited.
“That’s something we are able to already see but the trend is definitely to grow because the field itself reaches massive economic growths”, in accordance with Swag Soft, Singaporean Virtual Reality development company. 2018 as well as the years to follow along with will surely view a tremendous increase in the general interest in hiring experts inside the VR development field. More content will be released in dbaanu many years to come and we’ll see an uptick inside the roles which are related to them. This will affect a variety of different industries such as marketing, advertising, design and of course the development of the VR-related gear and sensors.
So, what’s next?
Well, the technology is simply getting better, there’s without doubt about this. It’s difficult to determine precisely the way VR would progress with the upcoming year. However, the previously mentioned trends are undoubtedly coming. Some time ago we had been dazzled by the fact that we might watch 3D movies at home and in the cinema. Now, we are allowed to immerse ourselves into this parallel world, tapping to the experience completely.